Case Study 01 · Central Park
Central Park Bignonia
Sohna, Gurugram
80% higher than the committed target
The Challenge
- Ultra-luxury residences at ₹10.99 Cr+ in a market anchored to ₹1–2.5 Cr housing.
- Minimal branded search demand — Google Search alone couldn't carry acquisition.
- Previous campaigns by leading agencies struggled with lead quality.
Our Strategy
Rather than market Bignonia as another luxury project, we positioned it as the development set to establish a new benchmark for luxury living in Sohna — backed by future infrastructure, exclusivity and Central Park's premium legacy. The priority: reshape market perception before generating demand, so pricing felt justified rather than questioned.
How we executed.
Meta
- Society-level targeting across Gurugram — no broad interests
- AI UGC videos + AI architectural renders
- Premium static creatives
- Retargeting on 50%+ video viewers
- CXO targeting — founders, directors, owners, senior decision-makers
- Sponsored video & static ads
- Native lead-generation forms
Google Search
- Branded search capturing the high-intent demand created by Meta & LinkedIn
What it proved.
01Repositioned the project to reshape buyer perception before selling.
02Precision, society-level targeting outperformed interest-based targeting.
03AI-led creative storytelling lifted engagement across platforms.
04A full-funnel Meta + LinkedIn + Branded Search mix drove far higher lead quality.
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