Case Study 02 · Emaar India
Emaar Elite Oasis
Gomti Nagar Extension, Lucknow
Beat committed & industry benchmarks
The Challenge
- Premium 3 BHK from ₹2.99 Cr while rivals offered similar configs at ₹2–2.5 Cr with earlier possession.
- Buyers openly questioned the premium, making qualification harder.
- Goal: attract serious luxury buyers, not price-sensitive enquiries.
Our Strategy
Instead of competing on price or specs, we repositioned Elite Oasis around global luxury standards — carrying Emaar's international legacy from Dubai and London to Lucknow. Value was reinforced with exclusive river-view high-rise residences, fully-loaded apartments, and a clear cost advantage: premium interiors and fittings included, versus rivals demanding heavy post-possession spend.
How we executed.
Meta
- Precision audience targeting
- AI UGC videos + AI video renders
- Premium static creatives
- Retargeting on 50%+ video viewers
Google Search
- Branded search campaigns
- Location-specific search campaigns
- Competitor keyword campaigns
What it proved.
01Shifted the conversation from price comparison to value perception.
02Leveraged Emaar's global brand equity to justify premium pricing.
03AI-powered creative + precision targeting attracted high-intent buyers.
04Meta generated demand while Google captured branded, local & competitor intent.
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