Case Study 03 · Omaxe
The Omaxe State
Sector 19B, Dwarka, Delhi
Google Search — the strongest channel
The Challenge
- Premium lockable retail shops from ₹2.5 Cr.
- Needed genuine investors, not generic commercial real-estate enquiries.
- Maximise conversions from already-established demand while holding lead quality high.
Our Strategy
A Google-first, intent-led strategy built on the project's measurable fundamentals: a 50+ acre integrated mixed-use destination, a 30,000-seat international cricket stadium, India's first 4.2 km AC shopping street, a 30 L+ captive surrounding population, 17,000+ Dwarka homes earning ₹10L+/month — and shops on a 40% plan with 12% p.a. till possession.
How we executed.
Google Search — Primary
- Branded search as the primary acquisition channel
- Converted strong existing brand & search intent efficiently
Meta
- Premium audience targeting
- On-site walkthroughs + drone cinematography
- Static creatives + limited AI UGC
- Retargeting for engaged audiences
What it proved.
01A Google-first strategy harvested strong existing branded demand.
02Authentic on-site visuals — not overproduced creative — built investor confidence.
03Measurable fundamentals reinforced the investment narrative.
0450%+ qualified via Search proves intent-led marketing for premium commercial.
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